The Bureau of Foreign Trade has outlined its 2018 plans for markets in South and Southeast Asia.
These plans aim to further the New Southbound Policy, the Tsai administration’s policy program that seeks closer ties with the two regions as well as with Australia and New Zealand.
The six goals the bureau has set for the year include expanding the scale of Taiwan trade expos held in target countries.
The bureau says that while exhibitions held last year were successful, the businesses represented came from a variety of fields, leaving the exhibits without a central theme. The bureau says trade shows this year will take a more focused approached, taking the characteristics of local markets into account. It also says it will hold more expos in India and Thailand this year.
Another target for the year is helping Taiwanese businesses in several government-designated industries enter South and Southeast Asia. To help businesses in the field of smart machines, the bureau has earmarked a NT$100 million (US$3.4 million) budget meant to raise the profile of Taiwanese smart machines in India, Indonesia, Vietnam, and Thailand. The plan for smart machines also includes industrial exchanges and promotion through local media.